We help plumbers crack the code on water filtration.
Dirty Water Customer Co. was founded with a single mission: to help plumbing professionals build a predictable, highly profitable inbound pipeline for water filtration services.

The Problem We Solve
Most plumbers rely on break-fix jobs. A pipe bursts, a drain clogs, the phone rings. It's unpredictable and often low-margin work. Meanwhile, homeowners in your area are actively searching for solutions to hard water, well water contamination, and mineral damage.
If you aren't positioned correctly online, those $5,000+ filtration jobs go to specialized competitors. We fix that. We build the systems that make you the obvious choice for water quality solutions in your market.
Our Core Values
- Honest Pricing: No hidden fees, no confusing retainers.
- Quality Service: We only work with plumbers who do great work.
- Accountability: We guarantee results or we work for free.
- Niche Focus: We don't do roofs. We do water filtration for plumbers.
Craig Morrell
Founder & Primary Contact
"I started Dirty Water Customer Co. because I saw too many highly skilled plumbers struggling to grow their businesses while specialized filtration companies took all the high-margin work. We're here to level the playing field and put those profits back in your pocket."
