Dirty Water Customer Co Privacy Policy

Last Updated: June 16, 2026

1. Who We Are

Dirty Water Customer Co ("us," "we," or "our") operates the dirtywaterleads.com website (the "Service"). This Privacy Policy explains how we collect, use, process, share, and protect your personal information—including consent to receive calls or messages—and your choices regarding your data.

2. Information Collection and Use

We collect your contact information solely to fulfill services, communicate important updates, provide optional promotional offers, and understand user behavior to improve our services.

Types of Data Collected

Personal Data

We may collect the following types of personally identifiable information: * Email address * First and last name * Phone number * Mailing address (City, State, ZIP/Postal Code) * Cookies and usage data

Usage Data

• IP address
• Browser type and version
• Pages visited, time spent, and engagement activity
• Device and technical identifiers

Sensitive Personal Information

We do not intentionally collect sensitive personal information as defined under applicable state privacy laws—including Social Security or government ID numbers, financial account credentials, precise geolocation, racial or ethnic origin, religious beliefs, health or biometric data, or information about your sex life or sexual orientation. The location data we process is limited to general region derived from your IP address and is not precise geolocation. If we ever introduce a feature that collects sensitive personal information, we will update this policy and obtain your consent where required by law.

3. Cookies, Tracking, and Analytics

We use session, preference, and security cookies to operate and improve our services. Tracking technologies like tags and scripts help us analyze behavior and improve user experience. By using our website, you consent to our use of these technologies as described below. You may manage your cookie preferences through your browser settings or our cookie consent banner.

Google Analytics 4 (GA4) and Google Ads

We use Google Analytics 4 (GA4) to understand user behavior, measure website traffic, and improve website performance. GA4 may collect anonymous interaction data, location by IP region, and device/browser information.

We also use Google Ads for remarketing and targeted advertising. This means third-party vendors, including Google, may show our ads on sites across the internet based on your past visits to our website. * Opt-Out: You can opt out of Google Analytics data collection using the Google Analytics Opt-out Browser Add-on. You can manage your Google Ads preferences via Google Ads Settings.

Meta Ads (Facebook Pixel)

We use the Meta (Facebook) Pixel for retargeting, conversion tracking, and campaign optimization. The Pixel tracks anonymized browser behavior and click actions to help us deliver relevant advertisements to you on Meta platforms (Facebook, Instagram). * Opt-Out: You can adjust your ad preferences and opt out of targeted advertising through your Facebook Ad Settings.

Do Not Sell or Share My Personal Information (Targeted Advertising Opt-Out)

The advertising and analytics technologies described above (including Google Ads and the Meta Pixel) may be considered a "sale" or "sharing" of personal information for purposes of cross-context behavioral advertising under certain U.S. state privacy laws. This applies only to data tied to your website browsing and advertising identifiers. It does not apply to your phone number or SMS opt-in data, which we never sell or share (see Section 6).

You can opt out of this targeted advertising in any of the following ways: * Submit a request through our opt-out page or by emailing info@dirtywaterleads.com with the subject line "Do Not Sell or Share My Personal Information." * Use the platform-specific opt-out links provided above for Google and Meta. * Enable a Universal Opt-Out Preference Signal in your browser (see Section 9). We honor Global Privacy Control (GPC) signals as a valid opt-out request where required by law.

4. Voice and SMS Messaging Terms & Conditions

By providing your phone number and explicitly opting in (e.g., via web form, text keyword, or in-person consent), you expressly consent to receive both SMS messages and phone calls from Dirty Water Customer Co. These communications may include: * Appointment reminders * Customer service updates and responses * Transactional notifications * Promotional offers and marketing messages

Automated and AI-Generated Calls

You acknowledge that some phone calls may be delivered using automated technology, prerecorded messages, or artificial intelligence (AI)-generated voice systems. These calls and messages may be used for both transactional and marketing purposes. In compliance with the Telephone Consumer Protection Act (TCPA) and FCC regulations, we will clearly disclose when a call involves AI-generated voices.

Message Frequency and Rates

Message and call frequency may vary based on your interactions with us. Message and data rates may apply depending on your mobile carrier. Carriers are not liable for delayed or undelivered messages.

5. Opt-Out Rights for Messaging and Calling

You have the right to withdraw your consent at any time: * SMS Messages: You may opt out of receiving SMS messages at any time by replying STOP, QUIT, END, CANCEL, or UNSUBSCRIBE to any text message you receive from us. We will process your opt-out request promptly and send a single confirmation message. * Voice Calls: You may opt out of receiving automated or AI-generated voice calls by stating your preference during the call, contacting our team at 860-750-8286, or emailing info@dirtywaterleads.com.

6. Data Sharing and Third-Party Disclosure

We respect your privacy and limit the sharing of your personal data.

No Sale for Monetary Value: We do not sell your personal data in exchange for money.

No Selling or Sharing of SMS/Phone Data: We do not sell, rent, or share your mobile phone number or SMS opt-in data with third parties or affiliates for their marketing or promotional purposes under any circumstances. SMS consent is never shared with third parties.

Targeted Advertising Disclosure: Our use of advertising and analytics cookies—such as Google Ads and the Meta Pixel—to deliver relevant ads may be considered "sharing" or a "sale" of personal information for cross-context behavioral advertising under certain U.S. state privacy laws. This applies only to website browsing data and advertising identifiers, never to your phone number or SMS opt-in data. You can opt out of this activity at any time using the methods described in Section 3 ("Do Not Sell or Share My Personal Information") and Section 9.

We only share your information with third parties in the following limited circumstances: * Service Providers: We may share data with trusted service providers (e.g., our SMS delivery provider, email marketing platform, or hosting service) solely to deliver the services you have requested or to facilitate our communications with you. These providers are contractually obligated to protect your data and use it only for the specified purposes. * Legal Obligations: When required by law, subpoena, or legal process.

7. Data Security and Retention

We maintain strict access controls, encryption policies, and data handling procedures to prevent unauthorized sharing, access, or misuse of personal information. We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. You may request the deletion of your data at any time.

8. Children's Privacy

Our Service is intended for a general audience and is not directed to children under the age of 13. We do not knowingly collect, use, or sell personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@dirtywaterleads.com and we will delete that information promptly. Where applicable state law sets a higher age threshold for processing a minor's personal data for targeted advertising or sale, we will comply with that requirement.

9. State-Specific Privacy Rights (U.S. Consumers)

If you are a resident of a U.S. state with an enacted comprehensive consumer data privacy law (including but not limited to California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island), you may have specific rights regarding your personal data under applicable state law.

Your Privacy Rights

Depending on your state of residence, you may have the right to request: * Right to Know / Access: Confirm whether we are processing your personal data and obtain a copy of the personal data we have collected about you. * Right to Correct: Correct inaccuracies in your personal data, taking into account the nature of the data and the purposes of processing. * Right to Delete: Request the deletion of personal data provided by or obtained about you. * Right to Data Portability: Obtain a copy of your personal data in a portable and readily usable format that allows you to transmit the data to another entity. * Right to Opt-Out: Opt out of the processing of your personal data for purposes of: * Targeted advertising; * The sale or sharing of personal data; or * Profiling in furtherance of decisions that produce legal or similarly significant effects. (See Sections 3 and 6 for how to exercise this right.) * Right to Limit Use of Sensitive Data: In certain states (like California), limit the use and disclosure of your sensitive personal information to specific business purposes. As noted in Section 2, we do not intentionally collect sensitive personal information. * Right to Non-Discrimination: You will not receive discriminatory treatment for exercising any of your privacy rights.

California Consumer Privacy Rights (CCPA/CPRA)

In addition to the rights above, California residents have the right to request information about the categories of personal information collected, the sources of collection, the business or commercial purpose for collecting or sharing the data, and the categories of third parties with whom the data is shared.

Exercising Your Rights

To exercise any of these rights, please contact us at: * Email: info@dirtywaterleads.com * Phone: 860-750-8286

We will respond to your verifiable consumer request within 45 days of its receipt (or up to 90 days for Iowa residents or if an extension is reasonably necessary and permitted by state law). We may need to verify your identity before processing your request.

Universal Opt-Out Preference Signals: We honor valid universal opt-out preference signals (such as the Global Privacy Control) sent by your browser, as required by applicable state laws (e.g., California, Colorado, Connecticut, Texas, Oregon, Montana, Delaware, New Jersey).

Appeals: If we decline to take action regarding your request, you may appeal our decision by replying to our denial email or contacting us directly. If the appeal is denied, you may have the right to submit a complaint to your state's Attorney General.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will revise the "Last Updated" date at the top of this policy and post the updated version on this page. Material changes may be communicated through additional notice, such as a banner on our website or a direct message where appropriate. Your continued use of the Service after the updated policy takes effect constitutes your acceptance of the changes. We encourage you to review this policy periodically.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: info@dirtywaterleads.com
• Phone: 860-750-8286
• Address: 153 Grassy Plain St, Bethel CT 06801